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Sports and IP: Commentary on the Framework Against Ambush Marketing in Tokyo 2021. Copyright – My Intellectual Property Law Guide, September 28, 2020

IP Radio - Sports and IP: Commentary on the Framework Against Ambush Marketing in Tokyo 2021. Copyright - My Intellectual Property Law Guide, September 28, 2020

This article provides an insight to the general nature of the Olympic Games and its Commercial practices, ambush marketing and the relevance of intellectual property protection in the Olympic Games. It analyses the approach adopted by Japan in Tokyo2021 (previously 2020) Games to protect the Olympic Movement and its Sponsors from Ambush Marketing. 

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https://myiplawguide.com/sports-and-ip-commentary-on-the-framework-against-ambush-marketing-in-tokyo2021/

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