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Comparative Advertising and Intellectual Property Infringement. Copyright: Intepat, December 24,2020.

Comparative Advertising and Intellectual Property Infringement IPRADIODIGITAL

Advertising is adopted as a means to convey the usage of the product and to attract more consumers. Consumers have a wide range of choices because there are homogenous products in the market; sometimes, companies advertise their own product with another competitor’s product. This is an acceptable practice. Comparative advertising is a unique practice where a manufacturer compares his goods or services to his competitors to promote and increase his sales.

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